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Brand suites

The logo, plates, platform image sizes and copy each channel gets, the brand page, rendering it again, and downloading the whole suite as one ZIP.

A brand suite is everything a channel needs to look like one deliberate brand on the day it launches: a logo in every size, a banner, a cover, launch posts and highlight covers — and the words to go with them, from the bio to a step-by-step checklist of what to click on each platform. The pictures are rendered with the channel's own kit, so the brand looks like the videos.

What it does#

A brand suite is made in two steps, words first:

  1. The copy. The channel's brand document — its names, its promise, its voice, its colours, the bios and first posts for each platform — is written from the channel's identity. Writing the words first means a beautiful banner never carries the wrong tagline.
  2. The pictures. On a GPU box, an agent renders each picture as a plate — a background drawn by the channel's kit, with no text in it — and sets the typography on top. The emblem is checked at the size of a small avatar (40 px) and simplified until it still reads there.

The pictures#

PictureSizeWhere it goes
Profile picture1080 × 1080Facebook and Instagram profile picture
Profile picture800 × 800YouTube profile picture, and the LinkedIn logo
Video watermark300 × 300, transparentYouTube Studio → Customisation → Branding → Video watermark
Channel banner2560 × 1440YouTube Studio → Customisation → Branding → Banner image
Cover photo1640 × 624The Facebook Page's cover photo
Launch post1080 × 1350The first Instagram post (and the Facebook first post)
Square post1080 × 1080The second Instagram post
Highlight covers1080 × 1920 eachAn Instagram Story highlight → Edit highlight → Edit cover

There are four highlight covers, named by the brand document (one word each), with rings in the brand's accent colour. The typography keeps to each platform's safe areas: nothing important outside the middle of the YouTube banner that every device shows, and nothing in the left part of the Facebook cover, where the profile picture sits on a phone.

The words#

The brand document opens with the channel's identity:

  • the names — the channel's name and handles on each platform;
  • the promise (the tagline) and a one-line description;
  • the voice — how the channel speaks, and what it never does, which keeps three episodes a day consistent;
  • the type and the mark — the typeface and what the emblem is;
  • six colours, each with its hex value and its use, dark first (the videos are mostly dark and the type light).

Then a section for each platform, with the copy ready to paste — on YouTube, for example, the channel description, its keywords, the category and the footer for every upload's description; on Facebook, the Page's intro and about text; on Instagram, the name field and the bio (at most 150 characters) — followed by the first posts, the hashtags to rotate and, at the end, an apply checklist: what to click, in order, on each platform.

Wherever a contact is needed, the copy uses your workspace's billing email and name — never a phone number or a street address. Copy for platform bios avoids long dashes, which some platforms mangle.

How to use it#

Build it#

  1. Build the channel's kit first: the plates are drawn with it. Until it is built, the Brand suite card on the channel page says "Needs the kit first."
  2. On the channel page, press Build the brand on the Brand suite card. Its price is shown beneath.
  3. Follow it on the brand page (See it take shape →): the page shows "The brand suite is being built" with the step it is on, refreshes itself, and fills in when the suite is ready — usually in under an hour.

A channel set up by the autopilot gets its brand suite after its first episode; you do not need to start it yourself.

The brand page#

Open it with Open the brand suite on the channel page. A strip of buttons under the title jumps to each part:

PartWhat you find
IdentityThe profile picture, the name, the promise, the one-line description, the names on each platform and the contact; the palette, each colour with its hex value and use; then the voice, the type and the mark
YouTube, Facebook, Instagram, LinkedInThat platform's pictures, laid out the way the platform shows them, each with a Download link; then its copy
The document's other sectionsFirst posts, hashtags, caption patterns, the apply checklist — in the document's own order
All filesEvery picture with its size and where it goes

Every block of copy is a card with a Copy button and a character count. Where the platform has a limit, the count reads against it — for example 132 / 150 for an Instagram bio — and turns red when the text is over it:

CopyLimit counted
YouTube channel description1,000 characters
YouTube channel keywords500 characters
Facebook Page intro101 characters
Instagram name64 characters
Instagram bio150 characters
LinkedIn tagline120 characters
LinkedIn about2,000 characters

Short pieces of text inside the copy (a handle, a hashtag) can be copied with one click on them.

Apply it#

Work down the apply checklist platform by platform. It names the exact file for every step — on YouTube, for example, the profile picture, the banner and the video watermark all go in under YouTube Studio → Customisation → Branding — and the files in the ZIP sit in the folders it names, so it reads straight off the folder.

Download it#

  • Download all (.zip) — at the top of the page and in All files: one archive named after the channel, with the brand document and every picture in its folder (logo/, youtube/, facebook/, instagram/). If a picture cannot be read at that moment, the archive says so in a MISSING.txt file inside it — it is never silently short — and that picture can be downloaded on its own from the page.
  • BRAND.md — the brand document alone, as a Markdown file.
  • Download under any picture (Download PNG in All files) — that picture alone, named after the channel and the picture.

Only members of the workspace can open the page or download the files.

Rendering it again#

After the kit has been improved, or whenever you want fresh pictures:

  1. Press Rebuild on the channel page's Brand suite card, or Render the plates again at the bottom of the brand page (its price is on the button).
  2. The pictures are rendered again with the channel's kit, as it is now. The copy is kept — the brand document is not rewritten.
  3. The suite you have stays on the page until the new pictures are ready: the page says "A new version of the plates is rendering".

Settings#

The brand suite has no settings of its own: it follows the channel. Its colours are the channel's palette; for a channel started from a proven format, its accent is the channel's own look. The suite's accent is also the colour of highlighted words in the Highlight caption style (see Caption styles).

Credits and plans#

  • A brand suite is a one-time setup job, priced at the lower setup rate, like a kit. Its price is shown before it starts; the typical figure for each plan is in the pricing page's "What things cost" table, as "A brand suite".
  • Rendering it again is priced the same way: it is the same job.
  • A build that stops on our side is not charged; the page then says "This was on our side, so it was not charged."
  • Brand suites are on every plan, the Trial included, within its credits.

Limits and good to know#

  • Who can do what: editors, admins and owners build and rebuild a suite; every member can view and download it.
  • The handles are proposals. The names in the brand document are the ones drafted with the channel. Claim them on each platform yourself; if one is taken, use the one you get — the video's corner mark follows the connected YouTube account's real handle, not the document.
  • The suite is never posted for you. You apply it on each platform by hand, with the checklist.

Troubleshooting#

  • "The last brand build did not finish." The page says why and links to the job. A build missing a picture says which; press Build the brand again — it keeps what is already there.
  • A count is red. The text is over that platform's limit. Shorten it before you paste it; the platform would cut or refuse it.

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