Product videos for businesses

A product channel makes cutaway "how it works" shorts of one product: what is inside it and how every part works, modelled in 3D from its page and specs. Each short is about one feature or part, says only what the product's own sources say, carries your call to action once and ends on a card with the product's picture and name. Every post carries your shop link — and, for a product someone else makes that you earn from, the disclosure the law asks for.

What it does#

After that, the channel makes its episodes like any channel, on its schedule. Its topics come from the brief, each about a feature or part, and each checked.

The claims rules#

The brief decides what the videos may say, and the checks hold every episode to it:

• Every claim quotes its source — one passage of the product's page, or of your specs — and says only that passage's numbers, mostly in its own words, never the opposite of what it says.
• Health, safety, money and comparison claims are allowed only when the page itself states them, and then as the speaker's words: the maker's ("Breeze says …") for your own product or the brand's own page, otherwise "Its product page says …".
• Everything else is refused, and listed under Never said with the reason.
• The episode's checks and the critic fail an episode that says an unsourced or refused claim, a sensitive word without its claim, the maker's claim as fact, a number the claim does not have, or a link on screen.

How to use it#

1. Describe the product#

1. Go to Start a channel and choose Or show a product → A product channel.
2. Fill in The product:
   • Its name and, optionally, Who makes it (its maker's own words are said as theirs);
   • Its page — the product's own page, read once (public pages only; its robots.txt is respected);
   • Its specs — anything the page does not say, in your words — and up to twelve Key specs, each a name and a value, such as "Airflow — 600 litres a minute".
3. Choose Whose product it is:
   • Mine — you make or sell it: the posts carry its shop link and code;
   • Someone else's, and I earn from it (an affiliate or partner link): every post with the link adds the disclosure "Ad · I may earn from this link.", posts without a link say #ad, its YouTube videos are marked as a paid promotion, and the narrator ends the call to action with "I may earn from it."
4. Fill in The call to action:
   • Shop address — where viewers buy it (required);
   • What the narrator says, once, mid-video — optional; without it, "Find it here";
   • A code — optional: letters, digits, - and _;
   • Its videos go to — the platforms.
5. Press Next: its pictures.

2. Add its pictures#

On the product's own page, upload up to ten pictures — PNG, JPEG or WebP, up to 5 MB each. One goes on every video's end card (choose it with End card); all of them guide its 3D model. They are never cut into the videos: every scene is made in code. Before any GPU sees them they are re-encoded, with their hidden metadata removed.

3. Start it#

When at least one picture is uploaded, press Read it and build its channel. The setup card then shows each stage, its time and its price, and carries on by itself. The product's page refreshes itself while it works.

4. Approve the model#

When the model is built, Its cutaway model shows six moments of the product's reference episode, rendered on the GPU: Assembled, Exploded, Cut open, Inside, working, Up close and End card, with what the model assumed where the sources did not say.

• Approve this model — its episodes are made from it from then on.
• Ask for changes — describe what to fix ("The base is wider and the loop thinner; the buttons are on the front.") and press Build it again. The new model needs approving again.

Until a model is approved, the channel makes no episodes: its page says "Its episodes wait for your approval of its cutaway model."

5. Keep the brief right#

On the product's page:

• Its brief lists every claim with its quote and source. Press Don't say it to switch one off — its videos never say it — or Say it again.
• Never said lists what was refused, with why.
• Parts and How it works show what the model and the episodes explain; a part is marked as described or typical of its kind.
• Read it again reads the page and specs again after a change — the brief then follows it.
• Details changes the product's words, links and platforms for its videos and posts from then on.

What every post carries#

Every post carries on the product's page shows the exact words. In short:

Each link is tracked for its platform and its episode with UTM parameters — the platform as the source, "social" as the medium, the channel as the campaign and the episode as the content — unless your shop link has UTM parameters of its own. The episode page's ready-to-post pack shows each platform's very words. Add the shop link puts it on the channel's link-in-bio page too, marked as an affiliate link where it is one.

YouTube's paid promotion box#

For someone else's product, each YouTube upload ticks "includes paid promotion" — a promotion disclosure, not a label about how the video was made. If YouTube does not keep the tick, you are told: tick it in YouTube Studio. The description's disclosure stands either way.

A film of it#

Once the model is approved, A film on the product's page offers Make a film of it: a long-form film of six to ten minutes, every part explained, from the same brief and model, held to the same claims rules. Its YouTube and Facebook descriptions open with the shop link, the code and the disclosure. See Long-form films.

Settings#

Credits and plans#

• Reading the product is one small model job, charged what it used at your plan's rate. See "A product's reading" in the pricing page's "What things cost" table.
• The cutaway model is a GPU build, priced at the lower setup rate like a kit. See "A product's cutaway model". A build that fails its checks is not charged.
• Episodes are priced like any episode.
• Before you start, the product's page shows the setup's total: what it typically costs to the first episode and for the whole setup. Each step reserves its credits only as it starts, and is charged what it really used.
• Product channels are on every plan, the Trial included, within its credits. A product channel counts as a channel in your plan.

Limits and good to know#

• Who can do what: editors, admins and owners describe a product, start it, approve its model and change its brief.
• No loop endings and no hook lab on a product channel: its end card is part of every episode.
• The call to action is checked too: one with a health, safety or comparison claim in it is not posted, and "Find it here" is used instead; the product's page says why.
• A page that may not be read — blocked by its robots.txt, too large, not a web page — leaves the specs alone as the source; the brief says so.
• Rebuilding the model after three failed builds in one day waits until the next day.

Troubleshooting#

• "This product has no product brief yet — read its page and specs first." Start the setup, or press Read it again.
• "Approve the product's cutaway model first." Look at its contact sheet on the product's page and approve it.
• "Its page was not read." The reason is shown; the brief is made from your specs. Add the facts the videos need to Its specs.
• "You cannot add a product channel right now." Your plan's channels are all taken, or your role cannot start work.

Related#

• Channels and kits — what a product channel is built on
• Episodes — how its shorts are made and checked
• Ready-to-post packs — the words of each post
• Link-in-bio pages — the shop link on the channel's page
• Platform policies we follow — disclosures and labels