Caption styles and endings that loop

Two choices shape how a channel's episodes feel: how their captions look, and how they end. Both are set per channel, in Episode style on the channel page, and both start in the house look — classic captions and a normal ending — until you change them.

Caption styles#

What it does#

A caption style changes how the captions look and come in. Their timing, their place on screen and how much they say are the same in every style: readable first. Five styles are offered:

Choose a style#

1. Open the channel. Find Episode style and its Caption style card.
2. Each style is a tile with a sample of how it looks, what it does and what it suits. Click one.
3. Press Save caption style.

Editors, admins and owners can change it; viewers see the current style. The channel's new episodes are captioned in it; episodes already made keep their captions.

The highlight colour#

In the Highlight style, the writer marks one key word of each caption, and that word is drawn in the brand's accent colour. The marks themselves are never drawn and never counted against the caption's length. The colour comes from, in order:

1. the channel's own look, for a channel started from a proven format;
2. the brand suite's accent, once the brand suite is built;
3. the accent of the palette drafted with the channel.

The colour is adjusted, if it needs to be, so it stays readable on every picture: a line under the style tiles says which colour is used and where it comes from — for example "Highlights in #F2B045, the accent of the brand suite". A channel with none of the three uses its kit's own accent until its brand suite is built. A grey accent says nothing in a caption, so a grey brand colour gives way to the house amber.

One episode in another style#

To try a style on one episode without changing the channel, use the editor: Edit this episode → Caption style for this episode. The revision is rendered again in that style and checked like any episode. See The editor and storyboards.

Endings that loop#

What it does#

A short that loops plays round and round: the platform starts it again the moment it ends, and a viewer who does not notice the seam keeps watching — every rewatch counts, on every platform. With endings that loop on:

• the last two seconds or so return to the opening shot — the camera's exact position, framing and lens, and the world back as it was at the start — so the last frame cuts straight into the first;
• the last line leads back into the first — a closing question the opening answers, or words the opening line completes — and carries no caption, so the frame at the seam has no text;
• there is no end card: the call to action is said once, in the middle of the video;
• the music runs under the seam, at the opening's level, with no fade-out.

Turn it on#

1. On the channel page, find Episode style → Endings that loop.
2. Tick Loop the channel's new episodes and press Save.

The badge on the card turns to On. New episodes end where they began; episodes already made keep their ending. Untick it and save to go back to end cards.

The seam check#

Every episode made to loop is measured before it can pass, on small grey frames of its first and last moments:

An episode that fails goes back for a fix round with the reason, in words — for example "the picture jumps at the seam" — and the fix to make. The Facebook edit's seam is measured too, and noted: it opens at the start and closes at the end, so it loops when the video does.

Seam match#

On a looping episode's page, Episode style shows its Seam match out of 100 — how alike the last frame and the first are — with Seamless loop or The seam shows, how much of the picture changes across the seam, and whether the Facebook edit loops too.

Settings#

Credits and plans#

• Both are settings, not jobs: they cost nothing, and an episode made with them is priced like any other.
• Both are on every plan, the Trial included.

Limits and good to know#

• A loop and the hook lab do not mix. A channel with endings that loop does not test alternative openings: the opening has to be the same shot the ending returns to, so the loop wins. See Hook lab.
• Product channels never loop: their end card, with the product's picture and name, is part of every episode.
• Translations keep both: a translated episode keeps its highlighted key words and its loop.
• Clips of your own footage are captioned in the channel's caption style too. See Clips from your own footage.

Related#

• Episodes — what the captions and the ending are part of
• The quality gates and the critic — every other check
• Brand suites — where the accent colour comes from
• Hook lab — testing openings instead